A conversation in a roastery changed everything
In 2022, our co-founder Elena was visiting a small roastery in Portland. The roaster had an incredible product, a loyal following on Instagram, and customers who drove an hour to pick up bags. But he had no subscription program — not because he didn't want one, but because the setup felt impossibly complex.
"I looked at Shopify subscriptions for six months," he told her. "I couldn't figure out which apps to trust, how to handle shipping, or what to do when someone wanted to skip a week. I gave up."
She heard the same story in Seattle, in Brooklyn, in Austin. Brilliant roasters, exceptional coffee, zero recurring revenue infrastructure.
So she called James, and they started building. Bloom Cup launched in early 2023 with five roasters. Today we work with over 340 — and we're just getting started.
"Every great independent roaster deserves a subscription program as polished as their coffee."
We believe recurring revenue isn't just a business metric — it's what gives roasters the stability to take risks, invest in better beans, and build something that lasts. Our mission is to make that possible for every independent roaster, not just the ones who can afford a development team.
Values we actually live by
Roasters first, always
Every product decision starts with one question: does this make life better for an independent roaster? We build tools that free you to do what you love — not tools that create more admin work.
Transparency over hype
We tell you exactly what to expect — realistic subscriber projections, honest pricing, no smoke and mirrors. If we're not the right fit, we'll say so.
Long-term thinking
We're not chasing vanity metrics. We measure success by how many roasters are still thriving on Bloom Cup three years from now — not how many we signed up last quarter.
Coffee is culture
Specialty coffee is a craft. The roasters we work with have spent years perfecting their sourcing, their roasting, and their story. We treat their brand with the same care they bring to every batch.
People who care about your roastery
Let's build something together
We love talking shop with roasters. Come tell us about your coffee and your goals — we'll be honest about whether we can help.